{"id":3570,"date":"2020-08-20T12:24:33","date_gmt":"2020-08-20T05:24:33","guid":{"rendered":"https:\/\/www.open-tec.com\/?p=3570"},"modified":"2021-10-05T19:28:08","modified_gmt":"2021-10-05T12:28:08","slug":"open-talk-ep-2-part-2-people-customers-experience-vs-data-privacy-2","status":"publish","type":"post","link":"https:\/\/www.open-tec.com\/open-tec\/open-talk-ep-2-part-2-people-customers-experience-vs-data-privacy-2\/","title":{"rendered":"open talk | EP.2-Part 2: People &#038; Customers Experience vs. Data Privacy"},"content":{"rendered":"<p>Source: Interviewer Axel Winter, CTO, Central Retail<\/p>\n<p>Moderator: Waleeporn Sayasit, General Manager-Corporate Communications, TCC Technology<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-shortcode\"><iframe class=\"fusion-hidden\" data-privacy-type=\"youtube\" src=\"\" width=\"1100\" height=\"619\" data-privacy-src=\"https:\/\/www.youtube.com\/embed\/TEreJAX4JEo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<div class=\"fusion-privacy-placeholder\" style=\"width:1100px; height:619px;\" data-privacy-type=\"youtube\">\n<div class=\"fusion-privacy-placeholder-content\">\n<div class=\"fusion-privacy-label\">For privacy reasons YouTube needs your permission to be loaded.<\/div>\n<p><a href=\"\" data-privacy-type=\"youtube\" class=\"fusion-button button-default fusion-button-default-size button fusion-privacy-consent\">I Accept<\/a><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>[Axel]<\/strong><\/p>\n<p>So, I think you focus on the strategy and how to execute \u2013right?<\/p>\n<p>And spend money smartly in digital technologies. Come to the next questions:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>[Waleeporn]: How do you balance the customer experience with data privacy? Any principle that you apply?<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>[Axel]:<\/strong> You have data from customers which aggregate what people are searching for, what they are clicking for, which does not have to be personalized all the time, to know what Axel<\/p>\n<p>Winter did &#8211; right?<\/p>\n<p>The other thing is, of course, if I am a customer of company. I have to have interest in a digital product -right? So, if it offers tools &amp; features to help me to do what I do better and cheaper.\u00a0 Of course, as a customer, I am willing to share some data and feedback otherwise am I using that service, if I don\u2019t like.\u00a0 If I don\u2019t want Spotify or music, why I use it \u2013right? So that makes no sense. Also, about Netflix; some of this is customized and personalized based on data.<span style=\"text-decoration: line-through;\">, <\/span><\/p>\n<p>Of course, if I don\u2019t want to be customer of Spotify any more, I don\u2019t want Spotify to have my data \u2013they should make it easy for me to exit.<\/p>\n<p>If I am a customer, please customize &amp; personalize for me \u2013please use my data. If I don\u2019t want to be customer \u2013then please let me exit and make it an easy experience then I may come back.<\/p>\n<p>I have some German Website \u2013but see they make it\u2019s so difficult to pay \u2013they have a few restrictions; you can delete your account and so on. Someone may say \u201cwhy do you may make it so difficult?\u2019\u2019 then maybe I don\u2019t want it.<\/p>\n<p>It\u2019s a good metaphor to say, \u201chey! of course I can use aggregated data to help me improve my product,\u201d and I know people really are interested in my services, so I try to further use that data, out of their own interest, to improve the services. I think that\u2019s the way I will categorize.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><strong>[Waleeporn]: <\/strong><strong>Do you have any project that you feel proud of? Why?\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>[Axel]:<\/strong> For me not an easy question as you know \u2013as a team here at Accenture we have done tremendously, a lot of things every day, so I kind of almost forget \u2013right?\u00a0\u00a0 What we did well was 2 things I like to talked about.<\/p>\n<p>At Standard Charter bank \u2013 I started along the end of 2012 \u20138 years ago &#8211; starting Hadoop ecosystems, known as big data system in a sense, I went to my boss and said I need a little funding to do this Hadoop thing. My priority, I like outsource, because it drives understanding as it drives knowledge and also drives innovation. He said fine, and try it out, so we could produce some by crunching a lot of data, massive amounts of data, in real time.\u00a0 This is not possible for data warehouse technology, and we could produce output in understanding counter parties, for example Banks, in a very short amount of time.<\/p>\n<p>It was so impressive that in the Board of Director, my boss got excited about new opportunities, that we really started in 2014, a fully funded, kind of data lake in the banking world.\u00a0 Actually Standard Charter is the first, most completed data lake in the industry, so the organization is much further than many banks across the globe\u00a0\u00a0 I am not saying that JP Morgan or Citibank doesn\u2019t have it, but Standard Charter is ubiquitous across countries and across all products\u00a0 This is the difference between many other banks.<\/p>\n<p>In Central group, the 2<sup>nd<\/sup> one which I really love, is that there are always ideas that corporations cannot work at startup speed, but I think that is what we tried to do within central retail technology department.\u00a0 To set up the unit which most people, average age of below 30, from Thai startup &amp; tech companies- we really managed to launch the first Omni channels site in 3 or 4 months.\u00a0\u00a0 It included complex product applications and integrations \u2013 we kept going all the way until today.\u00a0 Now running the different products across three countries, which I am very proud of.\u00a0 People always say it can\u2019t be done in Thailand, and can\u2019t be done in Corporate.\u00a0 Well!\u00a0 it can be done by a big corporation. I thought that was also remarkable, and made me see that it\u2019s possible<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>[Waleeporn]: So, you can do many things that others think that is impossible -right?<\/strong><\/p>\n<p><strong>Exactly. Can you share experience in implementing projects in different countries, which have difference in term of maturity &amp; culture?<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>[Axel]:<\/strong> This is a tough one. I mean in the sense that we have the teams across Thailand, Vietnam, and Hungary, as a tech department central retail for countries in 2 continents, probably much like TCC.\u00a0\u00a0 One of the issues is clearly the best way to deliver something as a team.\u00a0 It sounds like such an obvious point that it\u2019s what some organizations have to learn, to work in across different departments.\u00a0 It\u2019s not always simple, so driving &amp; collaborating across leadership in different countries, and also setting aside for the team to deeply collaborate, and then really become one team, however it can work well.\u00a0 We can see it\u2019s a success, maybe here and there, that it\u2019s your team that\u2019s not mine; it really does not work that way.<\/p>\n<p>If people stop thinking about department, but just we want to get power, it\u2019s by that spirit that we get high performance delivered.\u00a0 The lesson I deeply learnt in both Accenture and GE is that transparency \u00a0and ability to be team drivers, contributing to the success-Openness, and I would say willingness, that needs to be taught to people\u00a0 If that mindset is there it does not matter if people are from Italy, Germany, Switzerland, Thailand, Vietnam, or Singapore.<\/p>\n<p>We also have many nationalities.<\/p>\n<p>And then I think people need to think about a second point.\u00a0 It sounds very basic but because you start to delivering things, execute, share opinion, people like or don\u2019t like things. They want to push their ideas, so it\u2019s not practical, so always potential for conflict &#8211; right?\u00a0 There is always potential for blame.\u00a0\u00a0\u00a0 As a leader, we need to resist and come back to the table and rationalize &amp; itemize the issues, then focus head down and focus on the job, focus on fixing, focus on moving forward. Not to give in sometimes, to kinds of the negative emotions, and drivers, specifically in the global environment.\u00a0 This is particularly important.<\/p>\n<p>The last thing I would say is about a tool.\u00a0 If you work- you will need something like teams, slack, zoom, and have a mix of tools so you have texture update.\u00a0 Then you also need to create a lot of touch points like these -right? You can talk and share as this kind of bonding: what makes me think, what makes you think, why can I agree easily, so this type of sharing, especially for remote teams, is quite important.<\/p>\n<p>People tend to forget sometimes, they keep working, then keep doing daily jobs, which is important to them, but they forget to talk to the others to understand their motivation, their concern, the issue why they are having problems, so this touch point is really important\u00a0\u00a0 With this in mind \u2013 this is not new or only COVID, these were what I said before in GE &#8211; I had a team in NY, London and BKK. This is always a paramount to work together through the years.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>[Waleeporn]:<\/strong> <strong>I think from what you just mentioned, so you have focus on the right mindset \u2013right?\u00a0 And also, the way people to move forward together.\u00a0 Another thing is that we should have touch points for people to collaborate even though they are in different countries, right?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>[Axel]:<\/strong> Yes, there are also different ideas; do I want to be perfect first? Like German Engineering, they want to be super perfect, but not the best idea when you want to start small and scale. So, these types of concepts, that need to be consensus, for these types of ideas, and agreement on goals, and agreement with KPIs, what we want to achieve, and how \/ why it\u2019s difficult, that\u2019s needed to be done, right?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>[Waleeporn]: \u00a0K Axel \u2013 Could you please share with us about your plan with the startup? <\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>[Axel]:<\/strong> There are two things:<\/p>\n<ol>\n<li>We have central retail, which has the culture in engaging with tech companies and all startups, but if you look at the JD market place, Central, Fintech, startup, Grab investment.<\/li>\n<\/ol>\n<p>I think what we do is we tend to work with these companies, so not only about investment, but also taking the partnership and develop new product &amp; services for customers.\u00a0 That\u2019s why the product like dolphin, JD.co.th, Grab and we have expert delivery, and there\u2019s other services coming up.<\/p>\n<p>It adds value so it\u2019s not only that we play the startup game.\u00a0 It\u2019s something we can use to innovate. We can take it further than the central retail; it\u2019s really there to move to a little bit smaller environment. If a startup has good ideas, we can improve our business to serve customers, business partners, and also internal productivity &#8211; right? And also, staff welfare; then we can.\u00a0\u00a0 If they are startups, they can go to submit the project via web site and ideas: can we partner with a startup? And create small, within a couple weeks prototype, and if it seems successful then we can actually make this real, and use as a mainstream product in your organization.<\/p>\n<p>In my view, I\u2019m happy to hear comments.\u00a0 It is good for startups and for us, we learn what we don\u2019t know yet -right?\u00a0 And so, we have a committee with business and technology colleagues, groups, so we take it very seriously, and then it\u2019s the opportunity for startups to really get into projects, so this is not about a beauty show, or public relations, but really about can we have a real project? In real life environments projects are implemented and then we get feedback out of that. If these things fail, that\u2019s good for us to learn about why they didn\u2019t succeed, and also good for startups to go back and say because of a-b-c.\u00a0 Here I can think again, what do I need to change in my startup to address this concern in real life environment \u2013right?<\/p>\n<p>So, I think success is a good thing if we can go and make it the main stream capability in organization.\u00a0 That\u2019s good for us and for the startup, because we can achieve the tools for business, and so that\u2019s why I am very excited about this.\u00a0 I know that there are a lot of companies around this planet who use startups as a public relations idea, right, but they themselves don\u2019t innovate and this is how we want to be different.\u00a0 We want to make the ability to learn and innovate and to change with startup\u2019s skill. That\u2019s the difference.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>[Waleeporn]: So, what you plan to do is to work, learn and innovate together with startup \u2013right? <\/strong><strong>Your ideas about startups in Thailand and in this region<\/strong><\/p>\n<p><strong>\u00a0<\/strong><strong>\u00a0<\/strong><\/p>\n<p><strong>[Axel]:<\/strong> There are many startups. Lots of funding goes into Asean.\u00a0 It\u2019s one of the most active startup areas in the world, and we see that a lot of governments also put investment.\u00a0\u00a0 Look at the Singapore government.\u00a0 Of course, Thailand is also very supportive, as in other countries.\u00a0 This is good news \u2013right? &#8211; if you look at the different startups \u2013 Google, when you think about companies like Jitta, playbasis, 2C2P, \u2026.<\/p>\n<p>They all are very strong players in their own field -right? &#8211; I am sorry to everyone if I forget to mention but there are many examples.\u00a0 They are doing extremely well, which is very impressive, and I really believe they change the economy. I believe they also change the employees. The people, who work for startups, they have different view from let\u2019s say the older days\u00a0\u00a0 Either they work for big company or startup.\u00a0 they work in a certain way and really make a big shake up for market, including Singapore, by the way, a big corporate head quarter type area of the region, and it\u2019s good for the region.<\/p>\n<p>Because a lot of startup also approached me and they ask my opinion \u2013 one of the problems I see though is that in many areas. There are 2 types:<\/p>\n<p>One is the startup itself.\u00a0 It does not have enough depth.\u00a0 Startups are successful because both the business model and technology are done well.\u00a0\u00a0 Business models have to have some sophistication. Technology has some sophistication. It cannot be copied in a day.<\/p>\n<p>But I have people coming here with great Ideas, but so simple \u2013 I can do within a week.<\/p>\n<p>I don\u2019t know why I fund you as I can do myself only in a week. If you want to come here and work here and do it together with us then I can see benefit; this is a couple years back\u00a0\u00a0 I can see big benefit. Good for you and good for us.\u00a0 Then they didn\u2019t want that, so I wish them luck.\u00a0 Somehow it did not go anywhere in the end.\u00a0 I thought the idea it was too simple.<\/p>\n<p>I see that a lot of startups are like that, where there\u2019s not enough in depth.\u00a0 Also, startups should not be afraid to hire people from corporate, and not worry about age of employees.<\/p>\n<p>What it is that you need to have right capability. The right skill to launch startups, right?<\/p>\n<p>That means that you see who can help you \u2013right?\u00a0 Then it doesn\u2019t mean that everybody needs to be 25, and just a newly grad. It\u2019s real -If you have right skill.<\/p>\n<p>Another thing is I would have to say that a lot of company, corporate, even VC, who are very rigid in the way they work with startups, why can we give startup opportunity?\u00a0 Why they see startup like a ball? You throw it and you don\u2019t really know where it\u2019s gonna end up.<\/p>\n<p>I wouldn\u2019t know which startup that have 1-billion-dollar company now. Who would know that\u2019s exactly like on day one where that\u2019s true? They all change throughout the process, which is good \u2013right? If successful company \u2013who would care how they change -right?<\/p>\n<p>So in the way that we as a corporate buyer, bank alone, give globally, and spend 57bllion in IT investment, I think the number was 2 yrs ago, that can be spent on startup to fund startup to drive cash flow, not to have the startup sell out their last shares to make it through the winter.\u00a0 Even if the startup doesn\u2019t have a product, which you need, but they may have very cool innovative tech, you can spend money to buy the tech and help that startup.\u00a0\u00a0 We look at fintech startups they don\u2019t break even in their home market, so sell tech abroad in noncompetitive countries, where they didn\u2019t intend to open. They can get the revenue and support their main course.<\/p>\n<p>These flexible, big corporate, banker, investors and also VC, I think, we need to relearn specifically in ASEAN region<\/p>\n<p>&nbsp;<\/p>\n<p><strong>[Waleeporn]: K Axel \u2013 Let me change the topic a little bit: How do you foresee the future of digital currency usage in Thailand\u2019s retail business?\u00a0 Do you have any plan to leverage it to help create better experience for your customers?\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>[Axel]:<\/strong> As a policy maker obviously, it seems to me that Bank of Thailand and some other central banks have been proactive in moving forward and try to digitize currency in the sense.\u00a0 For me, the question is about legal framework.\u00a0 Just to open digital currency is not that difficult, right, but the problem really is what\u2019s the legal framework around it, and that\u2019s just a matter of time that people will adopt it in my view.<\/p>\n<p>Yesterday I talked with a startup in Vietnam in the payment space.\u00a0 They said not many Vietnamese have adopted digital wallet and they try to push for more. They think it\u2019s a great idea and government supports it. Why the government will not support it, if you digitize payment; it is also tax benefit, right? Because you can trace and see what happens with currency, income and revenue, so lots of benefit in that sense.\u00a0 So, I do believe that it will accelerate in the next 2-3 years, my personal opinion, and I think companies will also adopt it. For us, as a retailer, the simple thing is if consumers use the currency as a legal tender and use an app to pay if this becomes the trend then we will also have to have it, because we want to serve our customers<\/p>\n<p>We accept wePAY and Alipay and so on, and of course mostly Chinese national usage to the home country, where the customer is going, then we would also want to be there, right? It\u2019s part of being customer centric.<\/p>\n<p>I do believe in the next 2-3 years and I see a lot of things coming.\u00a0 I see Bank of Thailand and strongly believe it\u2019s gonna be changed and advanced very soon.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>[Waleeporn]: <\/strong><strong>Last but not least \u2013 May I have your advice for our audiences for <\/strong><strong>the digital transformation journey?\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>[Axel]:<\/strong> I think that\u2019s a good question, that there are some companies that are on the way but the ones who are not on the way. This is not for everyone, right?\u00a0 It depends. I will not tell everyone but as COVID shows us sometimes there can be external factors which drive digitalization.\u00a0 If I need to go out to a shop or to a branch to do a transaction or sign document. All of these, they should not be necessary. That doesn\u2019t mean that we will not continue to create places where people can go and customers &amp; sellers can have a constructive personal relationship.<\/p>\n<p>&nbsp;<\/p>\n<p>If I look at Chat and shop, which is one of our models.\u00a0 If people want to have a personal relationship with a service provider in the sense \u2013right? &#8211; for retail, bank, telco. On the other side, what people don\u2019t want is to be forced to do something they don\u2019t want do.\u00a0 If I don\u2019t want Thai baht &amp; transfer &#8211; I don\u2019t want to go to the bank, because it\u2019s trivial thing, if I press the button and it\u2019s done \u2013right? They should not force it.\u00a0 I want to close my LTF \u2013I don\u2019t want to go to the branch and do that.\u00a0 This example \u2013can be applied to retail whatever transaction you take.\u00a0 I want to make sure that customers have the choice so COVID time proves that customers want to have the choice, and again it can be circumstance where you have no other opportunity than being digital.\u00a0 I don\u2019t believe that now is the time to go back to the old normal \u2013 it\u2019s not going back. People want that flexibility.\u00a0 People want to do both so we need to be fast and build capability.<\/p>\n<p>Make sure that we have the skill which we require, and are ready to move forward, and then work step by step, and very focused to digitize individual process, and not only use same process but change process to be more digitized and optimized. If you digitize but not optimize then you will have bad customer experience in many cases.\u00a0 If someone does not do it then please start it now, and don\u2019t give up \u2013start it now.<\/p>\n<p>If someone does do it and then aren\u2019t too sure how fast they should go, my advice is going fast, almost in a straight line, and adapt based on feedback along the way.\u00a0 My advice is to go fast and don\u2019t hesitate<\/p>\n<p>Don\u2019t go many ways but be fast. Do not procrastinate. In the economy for a while to come it\u2019s so much more important to drive customer service.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>[Waleeporn]: Ok so Don\u2019t give up- be Fast<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Watch open talk EP2 Part 1 :\u00a0Digital Transformation Experience at\u00a0\u00a0<a href=\"https:\/\/youtu.be\/P0NtDoIqClo\">https:\/\/youtu.be\/P0NtDoIqClo<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>About TCC Technology Group<\/strong><br \/>\nTCC Technology Group is a Technology Solutions Partner, aiming to address customers\u2019 requirements with Best Value Solutions through Neutral &amp; Trusted Facilities. These are certified under ISO27001, supported by a Secure Cloud Platform (certified under CSA STAR and PCI DSS), supported by Strong Connectivity, and managed by Experienced Professionals. TCC Technology Group consists of T.C.C. Technology Co., Ltd. (TCCtech), Leap Solutions Asia Co., Ltd. (LSA) and Shinasub Co., Ltd. (SNS). This power of Synergies among companies under TCC Conglomerates and Global Strategic Partners enhances continuous growth and commitment towards sustainability.<\/p>\n<p>For more details, please visit <a href=\"https:\/\/www.tcc-technology.com\/en\">https:\/\/www.tcc-technology.com\/en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Interviewer Axel Winter, CTO, Central Retail Moderator: Waleeporn Sayasit, General Manager-Corporate Communications, TCC Technology &nbsp; &nbsp; [Axel] So, I think you focus on the strategy and how to execute \u2013right? And spend money smartly in digital technologies. Come to the next questions: &nbsp; [Waleeporn]: How do you balance the customer experience with data privacy? Any principle that you apply? \u00a0 [Axel]: You have data from customers which aggregate what people are searching for, what they are clicking for, which does not have to be personalized all the time, to know what Axel Winter did &#8211; right? The other thing [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.open-tec.com\/open-tec\/wp-json\/wp\/v2\/posts\/3570"}],"collection":[{"href":"https:\/\/www.open-tec.com\/open-tec\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.open-tec.com\/open-tec\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.open-tec.com\/open-tec\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.open-tec.com\/open-tec\/wp-json\/wp\/v2\/comments?post=3570"}],"version-history":[{"count":3,"href":"https:\/\/www.open-tec.com\/open-tec\/wp-json\/wp\/v2\/posts\/3570\/revisions"}],"predecessor-version":[{"id":3590,"href":"https:\/\/www.open-tec.com\/open-tec\/wp-json\/wp\/v2\/posts\/3570\/revisions\/3590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.open-tec.com\/open-tec\/wp-json\/wp\/v2\/media\/3571"}],"wp:attachment":[{"href":"https:\/\/www.open-tec.com\/open-tec\/wp-json\/wp\/v2\/media?parent=3570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.open-tec.com\/open-tec\/wp-json\/wp\/v2\/categories?post=3570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.open-tec.com\/open-tec\/wp-json\/wp\/v2\/tags?post=3570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}